Summary

What is proximity?

• Physical proximity
• Time-based proximity
• Identity-based proximity

Proximity in practice

Common challenges

Conclusion

Workshop

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Summary

Proximity, in the context of social movements and revolutionary change, is a crucial design principle for maximizing engagement and effectiveness. It involves structuring interactions to be close together in time, space, and identity, thereby capturing attention, fostering sociability, and increasing the likelihood of action. This guide, based on Roger Hallam's Designing the Revolution, explores the concept of proximity and provides practical advice for its application in organizing meetings, events, and campaigns.

What is Proximity?

Proximity refers to closeness or nearness. In social movement organizing, it encompasses several dimensions:

• Physical Proximity: This refers to the physical closeness of individuals. People are more likely to interact and connect when they are physically near each other. In meetings, arranging chairs in a circle facing each other, rather than rows, facilitates interaction and creates a more inclusive atmosphere. In actions, having participants physically close together during a sit-in or blockade strengthens solidarity and creates a sense of shared experience.